So in case you missed the tweets, please check out my new blog post for GenslerOn.com! It's the official Gensler blog (which is where I work) and I am have very excited to be one of the contributing writers for the Lifestyle section which offers ideas and insights about how design can make leisure more accessible and enjoyable. 'Lifestyle' is the Gensler term we use to refer to our hospitality, mixed-use, retail, brand and product design practice areas.
This post is about how companies can utilize cause marketing and other types of affiliations with non-profits to create brand loyalty.
Click here to read it and if you feel so inclined please tell me what you think! :)
Complete Path:
http://www.gensleron.com/lifestyle/2011/9/6/do-non-profits-equal-brand-loyalty-for-retailers.html
http://www.gensleron.com/lifestyle/2011/9/6/do-non-profits-equal-brand-loyalty-for-retailers.html
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