Two very awesome but very different advertisement campaigns have caught my eye as I have been completing research for my next grad school project so I thought I would share!
TARGET is known for creating and maintaining a kick ass brand. They have become known as a place to go for accessible design. "Design For All" as they say. They're held to higher design standard than Wal-Mart and other competitors as thus their ads need to push boundaries and engage the consumer. In Times Square, the billboards became interactive where viewers text Target to find out the Top 10 instead of just reading it on the billboard.
It's also worth noting that I alone have not discovered this awesomeness. This campaign is a winner of the AIGA 365 Award. (A coveted award from the American Institute of Graphic Artists in which yours truly is a proud member:)
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IKEA I can't lie, I didn't believe it at first. These look way more like photos from Anthropologie than Ikea. And that my friends of course is the point! :) Ikea is well aware that to a trained eye, someone can spot an Ikea room from 20 feet away. So, to that point here are two tips to make your Ikea home not so Ikea! :)
First off, notice that Lack is not where to be found in these ads (If you don't know what this is look at the bookshelf you bought from Ikea. Odds are 10:1 that it's part of the Lack line). And second, there are a VERY limited amount of patterned Ikea textiles shown. Nothing says cheap quicker than Ikea patterned textiles in bulk! Have fun shopping!!! :)
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